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This course offers participants with an interest in organizational communications, public relations, or journalism the opportunity to gain insight into the practice of crisis communications.
Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences.
The course will help students understand what drives CSR and why it is a fundamental part of major companies.
In today’s fast-paced digital world, communication professionals need to write persuasively while maintaining accuracy and knowledge of their multiple audiences.
In this course, public relations practitioners will be given the opportunity to explore theories of ethical reasoning and consider their implications for the dominant theories of public relations s
New courses developed in response to emerging areas of interest, and courses in traditional areas given occasionally as student demand dictates.
Aronczyk, Melissa. 2012 “The Enterprise of Consumer Confidence.” International Conference on Power and Difference, University of Tampere, Finland (August).
Aronczyk, Melissa. 2016 Guest Lecturer, The Promotional Turn: International Conference on Promotional Logics of Current Societies, University of Helsinki (March 2016).
Aronczyk, Melissa. 2005 “The Role of Branding in the Cultural and Economic Development of Places.” Ontario Economic Leadership Summit (October).
Aronczyk, Melissa. 2007 “Place as Brand: Lessons from Two Canadian Cities.” European Science Foundation Conference on Cities and Media. Linköping University Electronic Press.