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Yanovitzky, I. (2005, June). In search of a single explanation to perceptual biases: Examining the role of personal and social motivations. Paper presented at the Influence of Presumed Media Influence Workshop, Haifa, Israel.
Yanovitzky, I. (2005, July). Using mass communication campaigns to change the college drinking norm: A tale of two campaigns. Invited presentation, Health Communication Division, RTI International, Research Triangle Park, NC
Yanovitzky, I., & Curry, C. (2005, November). Strategic Health Communication: Widening the lens, sharpening the focus. Paper presented at the Annual Convention of the National Communication Association, Boston, MA
Yanovitzky, I., & Stephenson, M. T. (2005, November). Susceptibility to normative influence (SNI) and its role in normative influence processes. Paper presented at the Annual Convention of the National Communication Association, Boston, MA.
Diao, F., & Yanovitzky, I. (2005, November). Effect of social context in processes of social influence: A comparison of personal and social motivations to engage in physical activity. Paper presented at the Annual Convention of the National Communication Association, Boston, MA.
Yanovitzky, I. (2006, November). A priming-based approach to the design of persuasive messages. Paper presented at the Annual Convention of the National Communication Association, San-Antonio, TX.
Yanovitzky, I. (2008, November). Communication and normative influence: New approaches. Paper presented at the Annual Convention of the National Communication Association, San-Diego, CA.
Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S., Hecht, M., & Yanovitzky, I. (2011, April). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research. Paper presented at the DC Health Communication Conference, Fairfax, VA.
Greene, K., Magsamen-Conrad, K., Yanovitzky, I., Elek, E., Banerjee, S. C., & Hecht, M. (2011, May). Measurement issues in media literacy research: Development of measures grounded in behavior change and persuasion theory. Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC.
Elek, E., Greene, K., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M., & Yanovitzky, I. (2011, November). Perceptions and effects of a brief media literacy intervention targeting adolescent alcohol use: Differences by gender and sensation seeking tendency. Poster presented at the annual meeting of the American Public Health Association, Washington, DC.