Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and Program Planning, 28, 209-220.

Yanovitzky, I., & Rimal, R. N. (2006). Communication and normative influence. Communication Theory, 16(1), 1-6.

Yanovitzky, I. (2006). Sensation seeking and alcohol use by college students: Examining multiple pathways of effects. Journal of Health Communication, 11(3), 269-280.

Stryker, J.E., Wray, R.J., Hornik, R.C., and Yanovitzky, I. (2006). Validation of database search terms for content analysis: The case of cancer news coverage. Journalism & Mass Communication Quarterly, 83(2), 413-430.

Bagdasarov, Z., Greene, K., Banerjee, S. C., Krcmar, M., Yanovitzky, I. & Ruginyte, D. (2010). I am what I watch: Voyeurism, sensation seeking and television viewing patterns. Journal of Broadcasting and Electronic Media, 54, 299-315.

Banerjee, S. C., Greene, K., & Yanovitzky, I. (2011). Sensation seeking and dosage effect: An exploration of the role of surprise in anti-cocaine messages. Journal of Substance Use, 16, 1-13.

Coman, E., Weeks, M.R., Yanovitzky, I., Iordache, E., Barbour, R., Coman, M.A., Huedo-Medina, T. (2012). The impact of information about the female condom on female condom use among males  and females from a US urban community. AIDS and Behavior, 17(6), 2194-2201.

Greene, K., Yanovitzky, I., Carpenter, A., Banerjee, S. C., Magsamen-Conrad, K., Hecht, M. L., & Elek, E. (2015). A theory-grounded measure of adolescents' response to a media literacy intervention. Journal of Media Literacy Education, 7, 35-49.

Yanovitzky, I. (in press). The American Medicine Chest Challenge: evaluation of a drug take-back and disposal campaign. Journal of Studies on Alcohol and Drugs.

Das, S. S. & Yanovitzky, I. (in press). A balancing act: how parents negotiate norms related tension with their children. Journal of Family Communication.