Crisis Response Strategies

Description

Crisis is inevitable in today’s evolving, real-time, media and consumer sharing culture. That is why it is imperative to be prepared and have the confidence to help guide and counsel your organization should and when one arises. A pre-developed crisis plan, or playbook, is necessary in these times of crisis, however, to make the execution of your plan truly successful, you’ll need strategies that really speak to your audiences, and these could be the difference between your company managing and protecting its reputation or dangerously wounding it.

This 4-week online course will introduce several key strategies a communications professional should consider when faced with a crisis to help minimize the potential reputational risk and re-instill the confidence in the company amongst its colleagues and consumers. Through relevant lectures, readings and content, reflection questions and discussions, and development of applicable tools/resources, this course will help prepare students to more confidently evaluate and recommend potential crisis response strategies.

What You'll Gain

Course Outline:

• Week 1: Understanding the Types of Crisis Communication Strategies
• Week 2: Why (& When) to Implement A Crisis Response Strategy
• Week 3: Effectively responding to media’s (traditional and/or social) inquiries/commentary during an issue/crisis.
• Week 4: Analyzing the impact of response strategies on organizational reputation

Learning Objectives

Upon the successful completion of this course, students will be able to:

1. Develop a core set of crisis response strategies
2. Evaluate which crisis response strategies should be considered and for what key stakeholder audiences (internal and external)
3. Assess the effectiveness of media relations from selected past crisis events
4. Analyze the impact of response strategies on organizational reputation