The Fundamentals of AI and DAM: Capabilities and Considerations

In this dynamic course, you will learn about the fundamentals of AI and DAM, including the foundational technologies, concepts, and capabilities of AI that are relevant for digital asset management. You will also gain insights into real-world applications of AI for DAM, such as workflow automation, image tagging, and content search and discovery, recommendations and personalization, and compliance and auditing. Through group activities and exercises, you will understand and learn how to implement AI capabilities with DAM to meet your organization's requirements and improve your DAM operations.

What You'll Gain:

  • AI Fundamentals: The fundamentals of AI and DAM, including the foundational technologies, concepts, and capabilities of AI that are relevant for digital asset management.
  • Governance Strategies: Develop an understanding of AI and governance, with additional considerations for preparing vision, goals, and working with stakeholders
  • Application Understanding: Real-world applications of AI for DAM, such as workflow automation, image tagging, content search and discovery, recommendations and personalization, and compliance and auditing.
  • Defining Outcomes: How to scope, define requirements, and implement AI capabilities with DAM to meet your organization's unique requirements and improve your DAM operations.

Learning Objectives

Upon successful completion of this course, students will be able to:

  • Define and explain the key concepts of AI and DAM, and their potential benefits for organizations.
  • Identify and assess the foundational technologies and concepts of AI that are relevant for digital asset management.
  • Analyze real-world applications of AI for DAM, and identify the potential benefits and challenges of each application.
  • Develop a plan for implementing AI capabilities with DAM to meet your organization's requirements and improve your DAM operations.
  • Evaluate the success of AI implementation and make necessary adjustments to execution scope and planning.

Why Rutgers SC&I
Continuing and Professional Studies?

 

  • 100% online with new cohorts beginning each quarter
  • Flexible with small class size; complete course work around your schedule across the globe
  • Build your network to take your career to the next level