Data Governance for Digital Asset Management (DAM)

Data Governance for Digital Asset Management (DAM)


  • Why is governance important to my organization?
  • How should my organization govern the quality of our data?
  • What’s a great way to engage people across the enterprise to support governance needs to make sure our DAM is the best it can be?
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This course will provide students with a comprehensive overview of Digital Asset Management (DAM) governance, including its core concepts, principles, and practices. Students will learn how to develop and implement a DAM governance plan that meets the needs of their organization and ensures the effective and efficient management of digital assets.

  • Introduction to DAM governance
  • The purpose and principles of DAM governance
  • Stakeholder engagement and communication
  • Risk identification and mitigation
  • Developing and implementing a DAM governance plan

Why Rutgers SC&I
Continuing and Professional Studies?


  • 100% online with new cohorts beginning each quarter
  • Flexible with small class size; complete course work around your schedule across the globe
  • Build your network to take your career to the next level