Your gallery, library, archives, or museum (GLAM) organization is great at managing collections of physical objects, artworks, books, and ancient manuscripts. But now you've been asked to share your collections digitally or give your patrons, visitors, and audiences an incredible digital experience. Where do you start?

Start with organizing your digital assets (images, digital surrogates, videos, marketing and event graphics, educational materials, conservation records and any other digital file and the metadata that describes these assets) by building and improving your Digital Asset Management (DAM) practice.

We'll go in-depth with DAM as well as case studies from within and outside of GLAM to guide you on success for your DAM practice. Whether you already have a DAM practice in place, or your GLAM organization is starting to explore "what is DAM?" or "how can we manage our collections and operations digitally", this is the right course for you. This course provides an understanding of the fundamental concepts, components, and elements necessary for the success of a DAM practice within your gallery, library, archives, or museum organization.

Upon successful completion of this course, students will be able to:

1. Apply and illustrate the fundamentals of DAM.
2. Identify the core building blocks of what makes a DAM system and the importance of these elements within the GLAM context.
3. Summarize the importance of DAM in GLAM organizations.
4. Articulate and differentiate a DAM system from other databases and technologies
5. Break down and prioritize DAM use cases and workflows common in cultural heritage organizations.
6. Summarize the importance of metadata and taxonomy orchestration across databases in the GLAM organization.
7. Predict potential risks and opportunities relating to data management.
8. Discover and illustrate at least three ways to identify and manage relationships with DAM stakeholders.

Design a plan for DAM governance, strategy, growth and capability assessment for an effective DAM practice.