Digital assets are digital files and the corresponding metadata used to accurately and succinctly describe those files. Typical digital asset formats include digital images, documents, technical art files, videos, and audio files, and are ever-evolving. Digital Asset Management (DAM) is the blend of software and business practices used to manage these digital assets. In the premiere Rutgers course for the Bronze Certificate Program, Evolving World of DAM, a larger worldview is revealed for what a DAM system is and what a DAM system is not. Whether the DAM functions to support a film production studio, a video game boutique, an online hardware store, an international publishing house or a local archive, the course explores the foundational concepts, components, and organizational values expected of every DAM system, as well as the ten core characteristics required for managing DAM system success. At the same time, the course introduces new, existing, and future DAM practitioners to what it means to shape a career in the evolving world of DAM.

Upon successful completion of this course, students will be able to:

1. Define digital assets and identify how digital assets are used while summarizing the origins of digital assets.
2. Provide examples of DAM system key components, and outline the ten core DAM system characteristics. 
3. Explore and discover DAM careers, and describe the role of IT (Information Technology) in DAM systems.
4. Design a simple DAM use case, distinguish between work-in-progress and finished assets, and identify how to facilitate DAM adoption practices.