Digital assets are the atomic “building blocks” of the content universe, and they are key parts of a dynamic, changing, and much larger technology landscape. Numerous other systems also interoperate with Digital Asset Management (DAM). This course explains how DAM interacts with product information or collections information management, web/print publishing, social media, marketing resource management, enterprise resource planning (ERP), and other systems. Application programming interfaces (API), micro services, and partnering with IT are central to getting started and being ready to keep up. We’ll cover the techniques for keeping alert for ever-present changes in the digital landscape that are key as technology and organizational needs evolve and change. Awareness of all these factors are critical to being an effective DAM leader.

Upon successful completion of this course, students will be able to:

1. Define and Synthesize the Content Landscape in your organization.
2. Understand how DAM integrates and interacts with other systems within and external to organizations.
3. Formulate practices in order effectively partner with IT.
4. Evaluate and critique DAM’s role in current and upcoming content projects.
5. Demonstrate knowledge of APIs and Microservices.
6. Position for the ever-changing DAM landscape for optimal updates and enhancements.
7. Illustrate knowledge of being an effective DAM leader.