Description:
Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches, and once the initial goals are met, more challenges arise. Understanding how to plan for long-term operations and growth is essential. This course covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success. Staffing, job roles, answering the question of “where does DAM report,” and managing how these will change through time are core to understanding how DAM implementations can be successful or fail. Insights on how to create metrics and measurement for DAM systems, best practices for developing deep organizational allegiances to support an ever-expanding network of use cases and persistent innovations, and securing budgets and constructive vendor relationships are just some of the lessons that lead to DAM successes.
Learning Objectives:
Upon successful completion of this course, students will be able to:
- Explain factors distinguishing software implementation success and failure factors and generalize them to DAM.
- Evaluate and defend how DAM component operations impact DAM success in the organization.
- Apply the insights about DAM success to larger organizational/business goals on a recurring basis.
- Understand and synthesize how DAM is set in an active context of much broader organizational and business operations.
- Analyze and prepare for justifying persistent investment in the human capital needed to operate DAM.
- Assess, describe and predict how DAM operations impact near-term and long-term organizational risk - preferably to mitigate risk.
- Formulate DAM governance practices in order to effectively work with enterprise governance boards across multiple enterprise applications.
- Demonstrate DAM’s impact on organizational / business valuation.
- Justify and support DAM to become “at the table” in mergers, acquisitions and deaccession events.
- Illustrate knowledge of how data, metrics and measurements support enterprise DAM and prove success.