The MAM in Practice certificate equips students with practical strategies to capture, store, organize, and retrieve growing volumes of video and multimedia content. Taught by industry experts, it provides applied instruction that enables students to build sustainable, AI-enhanced content ecosystems, ensuring media assets are both easily discoverable and preserved for the future.
"Without people, process, technology, and data working together," Lindsay Colavito said, "it's hard to have a high-functioning creative operations team."
Beneath these cases lies the same pattern: a profound miscalculation of consumer sentiment, a disconnect between data and reality, and an overconfidence that “modernization” alone is a winning strategy.
"Don’t try to change everything at once. Start with the low-hanging fruit. Small changes really can fuel big initiatives," SC&I CPS Lecturer Clair Carter-Ginn advises.
“The CCRM program sharpened my strategic planning skills and gave me the tools to proactively manage reputational risk, which is invaluable in my current and future roles,” Rita McIntosh said.
Today’s challenges demand adaptive strategic thinking: the ability to sense change early, reorient quickly, and act with clarity in complexity.
Having recently earned the ACO certificate, Pete Safran JMS’89 is applying the knowledge he gained to take his team of 30 at Lincoln Financial “from good to great.”
I teach PR professionals about crisis communication planning at Rutgers University (it’s a terrific, thorough certificate program on this matter), and one of the common threads is that few of these communication leaders are part of business continuity planning, and they can be wanting for details just like any other stakeholder. Yet, they will probably be the ones needed to communicate issues and outcomes. That creates a problem.
“Rutgers has a reputation as being a leader in blending technical expertise with practical applications, and as a commercial artist, this approach resonated with me,” said Andrea Cipriani Mecchi, a recent graduate of the DAM Bronze Certificate Program.
Roseman credits the DAM Program with enabling him to pivot from a digital media production career to his new role as Digital Asset Manager at the University of Idaho.
