Description:
This course introduces students to the organizational structure of media
and advertising organizations and focuses on the central role of
communication particular to media and advertising. The course is
designed to expose students to core concepts and principles of
organizational theory as they apply to these organizations. Students
will learn how to navigate modern media and advertising organizations
in the current technological landscape.
Learning Objectives:
Upon successful completion of this course, students will be able to:
1. Apply the principles and concepts of management as they apply to
media organizations
2. Describe how media organizations function in the context of
traditional theories of management and organization
3. Evaluate the choices that managers in media organizations are
making today.
4. Use evidence to illustrate the complexity of organizational
ecosystems and the impacts of ongoing disruption.
5. Navigate the challenges of managing a diverse workforce in today’s
business environment