Description:
The more specifically a Public Relations (PR) or Marketing and Communication (MarCom) professional identifies their target audience(s) by demographic or other means, and where they can be found, the easier it will be to find communication strategies and tactics that will reach those targets. This course is designed to give the PR or MarCom professional these tools and awareness. This course is ideal for the PR and MarCom professional looking to learn to better define a target audience and how to expose hot buttons for copy content and style, SEO/SEM keywords, hook development, and more.