During a Crisis, Not Everyone Expects The Same Information
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The simple truth is that when a crisis unfolds the WIIFM (What’s In It For Me?) proposition kicks into overtime!
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CPS News
Rutgers Launches New Certificate in Media Asset Management
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The MAM in Practice certificate equips students with practical strategies to capture, store, organize, and retrieve growing volumes of video and multimedia content. Taught by industry experts, it provides applied instruction that enables students to build sustainable, AI-enhanced content ecosystems, ensuring media assets are both easily discoverable and preserved for the future.
The Secret to Developing and Maintaining a High-Functioning Creative Operations Team
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"Without people, process, technology, and data working together," Lindsay Colavito said, "it's hard to have a high-functioning creative operations team."
New Coke, “New” Bud Light, and Now “New” Cracker Barrel: Don’t These Brand Strategists Do Deep Research?
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Beneath these cases lies the same pattern: a profound miscalculation of consumer sentiment, a disconnect between data and reality, and an overconfidence that “modernization” alone is a winning strategy.
Small Changes, Big Wins: How to Make Creative Ops Better by Next Week
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"Don’t try to change everything at once. Start with the low-hanging fruit. Small changes really can fuel big initiatives," SC&I CPS Lecturer Clair Carter-Ginn advises.
A U.S. Department of War Chief Public Affairs Officer Enhances Crisis Leadership Skills by Earning the Rutgers Crisis Communication and Reputation Management Certificate
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“The CCRM program sharpened my strategic planning skills and gave me the tools to proactively manage reputational risk, which is invaluable in my current and future roles,” Rita McIntosh said.
Retooling for the New Reality: Why Lifelong Learners Will Lead the Next Era of Communication
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Today’s challenges demand adaptive strategic thinking: the ability to sense change early, reorient quickly, and act with clarity in complexity.
Redefining Operations and Leadership in the Rutgers Advanced Creative Operations Certificate Program
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Having recently earned the ACO certificate, Pete Safran JMS’89 is applying the knowledge he gained to take his team of 30 at Lincoln Financial “from good to great.”
Don’t Let Vacations Tank Your Reputation: Why Every Company Needs a Crisis Communication Plan
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I teach PR professionals about crisis communication planning at Rutgers University (it’s a terrific, thorough certificate program on this matter), and one of the common threads is that few of these communication leaders are part of business continuity planning, and they can be wanting for details just like any other stakeholder. Yet, they will probably be the ones needed to communicate issues and outcomes. That creates a problem.
Connecting Commercial Art with Emerging Trends in Digital Asset Management
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“Rutgers has a reputation as being a leader in blending technical expertise with practical applications, and as a commercial artist, this approach resonated with me,” said Andrea Cipriani Mecchi, a recent graduate of the DAM Bronze Certificate Program.