Today’s challenges demand adaptive strategic thinking: the ability to sense change early, reorient quickly, and act with clarity in complexity.
Having recently earned the ACO certificate, Pete Safran JMS’89 is applying the knowledge he gained to take his team of 30 at Lincoln Financial “from good to great.”
I teach PR professionals about crisis communication planning at Rutgers University (it’s a terrific, thorough certificate program on this matter), and one of the common threads is that few of these communication leaders are part of business continuity planning, and they can be wanting for details just like any other stakeholder. Yet, they will probably be the ones needed to communicate issues and outcomes. That creates a problem.
“Rutgers has a reputation as being a leader in blending technical expertise with practical applications, and as a commercial artist, this approach resonated with me,” said Andrea Cipriani Mecchi, a recent graduate of the DAM Bronze Certificate Program.
Roseman credits the DAM Program with enabling him to pivot from a digital media production career to his new role as Digital Asset Manager at the University of Idaho.
More than 40 attendees—including certificate graduates, CPS instructors, and corporate partners—joined Julie Johnson, Ed.D., Director of Continuing and Professional Studies, in Los Angeles for a dynamic gathering of professionals from across the country within the Creative Operations and Digital Asset Management communities.
Attendees traveled nationwide to mark this significant milestone in their professional growth within the DAM and Creative Operations programs.
The Rutgers DAM certificate programs are designed for both seasoned professionals and newcomers, equipping them with the knowledge and expertise needed to thrive in this essential field.
CPS recognized the 62 recent graduates of the Digital Asset Management Bronze Certificate program, 27 of whom were in attendance.
“Taking this course could be career-changing,” said Ken Hunter, APR, Co-Academic Director of Communication Certificates at CPS and instructor of Crisis Communication Planning within the Crisis Communication and Reputation Management Certificate program. “Anyone who has weathered – or anticipates – a crisis knows the high stakes, and this certificate is packed with the tools that will give students the crisis guidance and confidence that will gain their organization’s trust.”
