Lorie Slass is a communications consultant and strategist with more than 25 years of experience in communications and public affairs. Most recently she served as the Vice President for Marketing and Communications for the Society to Improve Diagnosis in Medicine (SIDM). She came to SIDM after a year as Communications Director for Montgomery County, PA. For nine years Slass served first as Vice President, then Senior Vice President for Communications at the American Board of Internal Medicine (ABIM) and the ABIM Foundation. She was instrumental in the creation and implementation of the highly successful Choosing Wisely© Campaign. Over the course of her career she has served as a Senior Communications Officer at the Pew Charitable Trusts, Deputy Campaign Manager for Cover the Uninsured Week at The Robert Wood Johnson Foundation; Director of the Washington Office of the Annenberg Public Policy Center; and served as Communications Director for Families USA, a non-partisan nonprofit organization working to improve healthcare quality. She worked in consulting in Washington D.C., directing public relations strategies for a range of health, education, and children's issues accounts first at Podesta Associates, and then at GMMB. Slass began her career with the Advocacy Institute, working to develop communications and coalition-building strategies in support of a National Cancer Institute tobacco control initiative. She received her MA from the Annenberg School for Communication at the University of Pennsylvania and her BA from Tulane University.