Examines theories and techniques for analyzing, producing, and disseminating messages. Students will learn how to use web-based and multimedia presentation tools to connect with a variety of audiences and convey a desired message. Each student will craft a message to support some social change by developing and shaping the message into compelling digital media presentations in a range of formats.
Upon successful completion of this course, students will be able to:
- Understand and approach audience needs from a standpoint of communication and media theory.
- Acquire a basic proficiency with a set of digital multimedia tools.
- Understand and design content for today's digital media environment.
- Apply key video editing, animation, and web design principles to create engaging digital media content, using a variety of tools and methods to communicate effectively.
RU Core Learning Goal met by this course:
Information Technology and Research (ITR) aa. Understand the principles that underlie information systems.
WDd - Communicate effectively in modes appropriate to a discipline or area of inquiry; evaluate and critically assess sources and use the conventions of attribution and citation correctly; and analyze and synthesize information and ideas from multiple sources to generate new insights.