Strategic Digital Asset Management (DAM) Operations Silver Certificate

Program Cohort, Registration, and Cost
Cohort and Registration Deadlines Early Bird Registration Program Cost
Fall: Sept. 30 - Dec. 30, 2024 | Registration deadline: Sept. 27, 2024 Save 15%: Register by Sept. 13, 2024, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month
Winter: Jan. 13 - April 6, 2025 | Registration deadline: Jan. 10, 2025 Save 15%: Register by Dec. 22, 2024, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month
Spring: April 7 - June 29, 2025 | Registration deadline: April 4, 2025 Save 15%: Register by Mar. 21, 2025, and enroll for $2,792.25 12-week certificate cost: $3,285 | Pay-as-you-go: $1,095 per month

Strategic Digital Asset Management (DAM) Operations Silver Certificate Overview

The Strategic Digital Asset Management (DAM) Operations Silver Certificate is a 12-week certificate program designed to provide you with the proper understanding and management of the distinct types of assets that are crucial to DAM success.

The curriculum covers video asset management, the capture and management of Rights and Permissions data, and technical DAM knowledge in areas including connected metadata, relational models, master data management (MDM) and more.

By completing this certificate, you’ll expand your knowledge of and proficiency in digital asset management, ready to manage your DAM needs effectively.

This silver certificate is designed for professionals who have current professional fluency in DAM operations and a minimum of three years’ experience working in DAM or its immediate adjacencies or has completed the Digital Asset Management Bronze Certificate.

Begin your journey today.

Who Will Benefit from the Strategic Digital Asset Management (DAM) Operations Silver Certificate

The Strategic Digital Asset Management (DAM) Operations Silver Certificate is designed for those with current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies or who have earned the Rutgers Digital Asset Management Bronze Certificate.

  • Digital Asset Managers, DAM Coordinators, Media Handlers, Corporate Librarians and all staff involved with creating, managing, and using digital assets in everyday work, or for long-term archiving and preservation
  • Creative staff, internal and external agency professionals, and trade partners who need ready and secure access to the correct assets when they need them, and in the format(s) required
  • Archivists, Librarians, and Corporate Records Managers with responsibility for the long-term archiving, reference, and preservation that digital assets represent directly
  • Rights and Permissions administrators, the Office of General Counsel, and the Artificial Intelligence (AI) or allied content ethics officers with DAM directing or supporting critical workflows for numerous usage dimensions and challenges in today’s content supply chain
  • PIM, Packaging, Social Media, Web Content Management, and E-Commerce teams who need automated supply chain and publishing workflows to support numerous touchpoints in today's ever-changing digital boundaries

What You Will Gain from the Strategic Digital Asset Management (DAM) Operations Silver Certificate

In Managing Video Assets for DAM and NAM, you’ll examine how your role as a digital asset manager is impacted by each step of the video production process, from how video is created to the vast amount of descriptive, administrative, and legal metadata that is required to be generated and tracked to ultimately be able to distribute and reuse the video content. In Rights for Digital Asset Management (DAM), you’ll strengthen your legal literacy and develop a foundational understanding of rights management concepts from all sectors and gain insights that build on other DAM-related topics such as metadata, data governance, and integrations that power successful DAM implementations. You’ll Elevate Your DAM Game by learning how to build smart, interconnected digital content ecosystems.

Key Learning Objectives

  • Learn why video is more complicated to manage than other traditional image assets.
  • Cultivate expertise in going from ideation to production to distribution and on to archiving. Understand how the video content production pipeline impacts the digital asset manager.
  • Develop proficiency in the basic and advanced rights considerations that you need to consider for your DAM and explore whether rights extend to metadata.
  • Examine how well you are managing risks and compliance and how effectively you collaborate with your legal colleagues.
  • Explore the differences between relational databases and well-designed database schemas and how they are foundational to DAM success.
  • Familiarize yourself with master data management, how it differs from DAM, and whether there is a tie-in to the semantic web.

Meet the Instructional Team

Getting Started

How do I register and pay?
  • Create an account in Ancor if do not already have one.
  • Once you've created an account, use the links provided by your CPS program coordinator to add the program to your cart.

Pay in full:

  • If you have an early registration discount, it will automatically apply once you add your program to the cart.
  • Enter your payment information and submit.
What payment options are available?

It’s quick and easy! Registration is on a first-come, first-served basis.

piggy bank standing on bookSeek Employer Support

Many employers support the upskilling costs of this certificate program. Connect with your human resources department to understand your organization’s policy, and reach out to cps@comminfo.rutgers.edu regarding your next step.


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Once you enroll in the program, a member of the CPS team will provide you with a link to the program and course registration. You may purchase this certificate’s bundled tuition savings or the monthly course rate. Online registration is completed with a credit or debit card. Registration is complete when your credit or debit card information is processed.


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Step 1: Apply here https://www.salliemae.com/
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to cps@comminfo.rutgers.edu to complete your registration.


NJ LogoNew Jersey Department of Labor and Workforce Development Grant

You may be eligible if you are unemployed and a New Jersey resident. Please get in touch with your local NJ One Stop Center to apply for funding. This certificate is approved by NJTOPPS.


Students within Continuing and Professional Studies are not considered matriculated Rutgers University students and therefore are not eligible for Rutgers University’s financial aid.

What will I receive upon completion?
  • Strategic Digital Asset Management Operations Silver Badge
  • Digital Asset Management Operations Silver Certificate
  • Transcript
  • Letter of Certification of Continuing Education Units
  • Invitation to our next Stepping Stone event

Questions?

For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169