The course is designed to introduce students to major areas of research and professional practice in the field of health communication, including: (a) patient-healthcare provider communication, (b) inter-professional communication in healthcare, (c) multilevel health promotion campaigns and interventions, (d) multi-/inter-cultural health communication, (e) e-health, m-health, and telehealth applications, and (f) risk and crisis communication, among others.
By the end of the course, students should be able to:
- Define health communication and the relevant major areas of research and professional practice and explain how theories and practice are related.
- Articulate how health communication informs and is informed by other disciplines and fields of study.
- Describe communication-related challenges encountered in efforts to address health inequalities.
- Identify strategies to reach various audiences and communities to achieve the goals of health communication campaigns and interventions.
Adapt approaches for conducting health communication research in the field to tackle case studies and address real-world problems.