This course provides an overview of the field of political communication. Accordingly, we will analyze the role of advertising, polling, media coverage, image construction and ethics in political campaigns through a historical and case study perspective. We will also discuss the role of current communication theories and their effects on contemporary political messages. We will focus specifically on the communication dynamics of political campaigns.
Note: This course fulfills a requirement for the Leadership in Organizations and Community specialization within the Communication major.
Upon successful completion of this course, students will be able to:
- Describe the main areas of political communication research and their application in campaign dynamics.
- Apply the current communication theories associated with political communication.
- Construct effective political communication messages.