Principles and techniques in persuasive communication: credibility, audience analysis, assessment of effects, media selection, resistance to persuasion, and attitude change.
Upon successful completion of this course, students will be able to:
- Identify the foundations of persuasive communicative behavior.
- Understand how different theories can be used to explain persuasive behavior.
- Think constructively about one’s own communicative actions and the consequent effects messages send to others both directly and indirectly.
- Identify and apply concepts, definitions, and ideas discussed in class to one’s own individual relationships in hopes of explaining and identifying healthy and unhealthy behavior.
- Advance critical thinking of scholarly material and be able to discuss academic concepts with others.