Description:
This course studies the fundamentals and basic techniques for evaluating the usability of products and services through qualitative and quantitative research methods. Students will gain the knowledge and skills to conduct effective user experience (UX) research, applying diverse methods to understand user needs, behaviors, and preferences. Through practical examples, they will learn to define research objectives, formulate hypotheses, analyze data, synthesize findings, and deliver actionable recommendations. These skills will enable them to make data-driven design decisions that enhance the usability of digital and physical products.
Learning Objectives:
Upon successful completion of this course, students will be able to:
- Understand the importance of data-driven approaches to UX design and evaluation.
- Select appropriate qualitative and quantitative research methods for UX design and evaluation.
- Conduct both qualitative and quantitative research for data collection and analysis of digital and physical products.
- Assess the ability to assess the usability and effectiveness of user interfaces using data-driven approaches.