Melissa Aronczyk


Associate Professor of Journalism and Media Studies


AnB 250

Melissa Aronczyk’s research and teaching address critical issues in promotional culture, nationalism and national consciousness, and political and cultural interpretations of globalization. 


New York University
Ph.D., Media, Culture and Communication


Melissa Aronczyk's current research and teaching address issues related to media and political communication; relationships between culture and economy; promotional culture; and futures of nationalism in global contexts.

She is currently working on three long-term projects:

  1. A book manuscript on the impact of marketing, advertising and other commercial strategies on everyday life.
  2. A project that looks at political communication around oil pipelines and its implications for national identity.
  3. A National Science Foundation-funded project on information and influence campaigns for environmental change.

Centers, Labs, Working Groups, and Clusters

Funded Projects

National Science Foundation Collaborative Research: The Role of Information & Influence Campaigns in Structuring Public Responses to U.S. policy, 1988 – 2015 ($180,595) 2016

Selected Publications

Aronczyk, Melissa. 2010. Blowing Up the Brand: Critical Perspectives on Promotional Culture (with Devon Powers). New York: Peter Lang. Reviewed in Popular Communication 9.1-2 (2011), The Communication Review 14.2 (2011), Reviews in Cultural Theory 2.1 (2011); Journal of Communication 61.5 (Oct 2011); Journal of Mass Media Ethics 26.4 (2011); Canadian Journal of Communication 37 (2012).

Aronczyk, Melissa. 2014 “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.

Aronczyk, Melissa. 2013 “Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest.” JOMEC (Journalism, Media and Cultural Studies Journal) 4: 1–21.

Aronczyk, Melissa. 2015 “Understanding the Impact of the Transnational Promotional Class on Political Communication.” International Journal of Communication 9: 2007–2026.

Aronczyk, Melissa. 2013 Branding the Nation: The Global Business of National Identity. New York: Oxford University Press. Reviewed in LSE Review of Books (9 Feb 2014); Times Higher Education UK (23 Jan 2014); Global Media and Communication 10.2 (2014); International Journal of Media and Cultural Politics 10.2 (2014); Digital Icons 11 (2014); Political Communication 31.4 (2014); Economic Sociology_The European Electronic Newsletter 16.2 (2015); Choice (American Library Association) 51.10 (2014).

Awards & Recognitions

Outstanding Young Scholar Award, Popular Communication Division, International Communication Association (joint winner), 2015

Distinguished Achievement in Teaching, Rutgers Journalism & Media Studies, 2015

Distinguished Achievement in Research, Rutgers Journalism & Media Studies, 2014

Outstanding Dissertation Award, NYU Steinhardt, 2009

Research Keywords