The purpose of the “Building a Brand” course is to develop students’ fundamental understanding of the importance of brand equity as well as how to build, measure and manage brand equity.

The more specifically a Public Relations (PR) or Marketing and Communication (MarCom) professional identifies their target audience(s) by demographic or other means, and where they can be found, th

To be a leader you need at least one follower. This also means the quality of the followers has a direct bearing on the success of the leader and his/her team.

This course offers participants with an interest in public relations or organizational communications an opportunity to gain insight into the practice of strategic public relations.

This course offers a comprehensive and focused new approach to communication and relationship building through the integration of new media.

This course offers participants with an interest in organizational communications, public relations, or journalism the opportunity to gain insight into the practice of crisis communications.

Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences.

The course will help students understand what drives CSR and why it is a fundamental part of major companies.

In today’s fast-paced digital world, communication professionals need to write persuasively while maintaining accuracy and knowledge of their multiple audiences.

In this course, public relations practitioners will be given the opportunity to explore theories of ethical reasoning and consider their implications for the dominant theories of public relations s