Potter, J. and Wetherell, M. (1989). Fragmented ideologies: Accounts of educational failure and positive discrimination, Text, 9, 175-90.

Potter, J. and McKinlay, A. (1989). Discourse - philosophy - reflexivity: A comment on Halfpenny, Social Studies of Science, 19, 137-145.

Potter, J. and Collie, F. (1989). "Community care" as persuasive rhetoric: A study of discourse, Disability, Handicap and Society, 4, 57-64.

Potter, J., Wetherell, M., Gill, R. and Edwards, D. (1990). Discourse: Noun, verb or social practice, Philosophical Psychology, 3, 205-217.

Potter, J. and Halliday, Q. (1990). Community Leaders: A device for warranting versions of crowd events, Journal of Pragmatics, 14, 725-741.

Potter, J., Wetherell, M. and Chitty, A. (1991). Quantification rhetoric - cancer on television, Discourse and Society, 2, 333-365.

Potter, J. and Billig, M. (1992). Re-representing representation, Ongoing Production on Social Representations, 1, 15-20.

Potter, J. (1992). Constructing realism: Seven moves (plus or minus a couple), Theory and Psychology, 2, 167-73.

Lewis, L. K. (2000). Communicating change: Four cases of quality programs.The Journal of Business Communication, 37, 128-155.

Potter, J. (1992). The theory and practice of analysing newspaper racism, European Journal of Intercultural Studies, 2, 53-57.