Yanovitzky, I. (2015). The American Medicine Chest Challenge (AMCC), 2012-2014: Survey Evidence about Reach and Impact in New Jersey. New Brunswick, NJ: Rutgers University.

Yanovitzky, I., & Van Lear, A. (2008). Time series analysis: Traditional and contemporary approaches. In A. F. Hayes, M. D. Slater, & L. A. Snyder (Eds.), Sage sourcebook of advanced data analysis methods for communication research (pp. 89-124). Thousand Oaks, CA: Sage publications.

Yanovitzky, I., & Greene, K.G. (2009). Quantitative methods and causal inference in media effects research. In R. Nabi, & M. Oliver (Eds.), Sage Handbook of Mass Media Effects (pp. 35-52). Thousand Oaks, CA: Sage publications.

Yanovitzky, I., & Weimann, G. (1998). The attitudes of Jewish settlers toward law and democracy in Israel: An analysis of “Nekuda”, the settlers’ main publication. Megamot, 34(3), 191-215 (Hebrew).

Yanovitzky, I., & Stryker, J. (2001). Mass media, social norms, and health promotion efforts: A longitudinal study of media effects on youth binge drinking. Communication Research, 28(2), 208-239.

Yanovitzky, I., & Stryker, J. (2001). Mass media, social norms, and health promotion efforts: A longitudinal study of media effects on youth binge drinking. Communication Research, 28(2), 208-239.

Yanovitzky, I. (2002). Effect of news coverage on the prevalence of drunk-driving behavior: Evidence from a longitudinal study. Journal of Studies on Alcohol, 63, 342-351.

Yanovitzky, I. (2002). Effects of news coverage on policy attention and actions: A closer look into the media-policy connection. Communication Research, 29(4), 422-451.

Hornik, R., & Yanovitzky, I. (2003). Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign. Communication Theory, 13(2), 204-224.

Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and Program Planning, 28, 209-220.