Aronczyk, Melissa. 2007 “Place as Brand: Lessons from Two Canadian Cities.” European Science Foundation Conference on Cities and Media. Linköping University Electronic Press. 

Aronczyk, Melissa. 2005 “Brand It and They Will Come.” Toronto Star (17 July). 

Aronczyk, Melissa. 2006 “A Brand to Call Home.” Maisonneuve 18 (December/January).

Aronczyk, Melissa. 2007 “The Religious Engagements of American Undergraduates” (with C. Calhoun, D. Mayrl and V. VanAntwerpen). Social Science Research Council (May). 

Aronczyk, Melissa. 2008 “Brand Blindness is Back.” Financial Post (December 21), FW3.

Aronczyk, Melissa. 2009 “How to Do Things with Brands: Uses of National Identity.” Canadian Journal of Communication 34.2: 291–296.

Aronczyk, Melissa. 2012 “Introduction: Cultures of Circulation” (first author, with Ailsa Craig). Poetics: Journal of Empirical Research on Culture, the Media, and the Arts 40.2 (Spring): 93–100.

Aronczyk, Melissa. 2012 “From Henry VIII to Flash Mobs: Branding Britain at the London Games,” Antenna: Media and Culture Studies Blog (17 July). 

Aronczyk, Melissa. 2012 “Crowdsourcing as Consultation: Branding History at Canada’s Museum of Civilization” (first author, with Miranda Brady). Antenna: Media and Culture Studies Blog (18–19 December).

Aronczyk, Melissa. 2013 “Culture in NYLON” (second author, with Ruth Braunstein). Culture Newsletter of the Culture Section of the American Sociological Association (Spring).