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Aronczyk, Melissa. “Paratexts and Brands.” Critical Studies in Media Communication.
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Aronczyk, Melissa. “Narratives of Legitimacy: Making Nationalism Banal.” In Everyday Nationhood, Michael Skey and Marco Antonsich (Eds.). Palgrave Macmillan.
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Aronczyk, Melissa. 2007 “New and Improved Nations: Branding National Identity.” Pp. 105–128 in Practicing Culture, Craig Calhoun and Richard Sennett (Eds.). London: Routledge.
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Aronczyk, Melissa. 2010 “Nationalism” (with Craig Calhoun). Pp. 490–497 in Political and Civic Leadership, Richard A. Couto (Ed.). 2 vols. SAGE Reference Series.
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Aronczyk, Melissa. 2010 “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1–26 in Blowing up the Brand: Critical Perspectives on Promotional Culture, Melissa Aronczyk and Devon Powers (Eds). New York: Peter Lang.
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Aronczyk, Melissa. 2013 “The Transnational Promotional Class and the Circulation of Value(s).” Pp. 159–174 in The Routledge Companion to Advertising and Promotional Culture, Matthew McAllister and Emily West (Eds.). New York: Routledge.
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Forthcoming “Internet Governance and Nation Branding” (first author, with Stanislav Budnitsky). In The Net and the Nation-State, Uta Kohl (Ed.). Cambridge University Press.
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Aronczyk, Melissa. Forthcoming “Raw Materials: Natural Resources, Technological Discourse, and the Making of Canadian Nationalism.” In National Matters: Materiality, Culture and Nationalism, Geneviève Zubrzycki (Ed.). Stanford University Press.
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Aronczyk, Melissa. 2005 “SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall). Electronic publication.
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Aronczyk, Melissa. 2008 “Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41–65. Reprinted in: Globalization and Culture, ed. Manfred Steger. Edward Elgar Pub (2012); Transnational Political Spaces, ed. Jan Helmig. Frankfurt am Main/New York: Campus Verlag (2009); Nation Branding: Concepts and Country Perspectives, eds. Nishit Kumar and Anil Varma. Hyderabad, India: Icfai University Press (2010).
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