From inducting a new staff member to providing performance feedback, communication matters. Employees want to feel a real connection to their boss and want to feel enthusiastic and engaged in their work. Employees who don’t know what’s expected of them can’t possible perform to their potential.

In today’s fast-paced digital world, communication professionals need to write persuasively while maintaining accuracy and knowledge of their multiple audiences. Once the content is produced, communication professionals need to understand and utilize various media and marketing tools to distribute their messages. This course is ideal for the Public Relations or Marketing Communication professional with some practical writing experience who wants to focus and hone those skills to bring them to the next level.

Today’s PR professional has the opportunity to practice much more than media relations; thanks to the blending of digital with traditional media, we not only have more ways to reach our audiences, we have more ways to measure the outcomes of our efforts as well. But far too many professionals are still wary of measurement. The truth is, it’s not tough, it doesn’t have to be complicated and, when done right, it can shine new light on how your strategy is working (or not).