Yanovitzky, I., & Stryker, J. (2001). Mass media, social norms, and health promotion efforts: A longitudinal study of media effects on youth binge drinking. Communication Research, 28(2), 208-239.

Yanovitzky, I., & Stryker, J. (2001). Mass media, social norms, and health promotion efforts: A longitudinal study of media effects on youth binge drinking. Communication Research, 28(2), 208-239.

Yanovitzky, I., & Cappella, J. N. (2001). Effect of call-in political talk radio shows on their audience: Evidence from a multi-wave panel analysis. International Journal of Public Opinion Research, 13(4), 377-397

Yanovitzky, I. (2002). Effect of news coverage on the prevalence of drunk-driving behavior: Evidence from a longitudinal study. Journal of Studies on Alcohol, 63, 342-351.

Yanovitzky, I. (2002). Effects of news coverage on policy attention and actions: A closer look into the media-policy connection. Communication Research, 29(4), 422-451.

Hornik, R., & Yanovitzky, I. (2003). Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign. Communication Theory, 13(2), 204-224.

Yanovitzky, I. (2005). Sensation seeking and adolescent drug use: The mediating role of association with deviant peers. Health Communication, 17(1), 67-89.

Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and Program Planning, 28, 209-220.

Yanovitzky, I., & Rimal, R. N. (2006). Communication and normative influence. Communication Theory, 16(1), 1-6.

Yanovitzky, I. (2006). Sensation seeking and alcohol use by college students: Examining multiple pathways of effects. Journal of Health Communication, 11(3), 269-280.