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Aronczyk, Melissa. “Paratexts and Brands.” Critical Studies in Media Communication.
The capstone seminar requires students to integrate theory and practice through the preparation and presentation of an intensive project.
Aronczyk, Melissa. “Narratives of Legitimacy: Making Nationalism Banal.” In Everyday Nationhood, Michael Skey and Marco Antonsich (Eds.). Palgrave Macmillan.
Aronczyk, Melissa. 2007 “New and Improved Nations: Branding National Identity.” Pp. 105–128 in Practicing Culture, Craig Calhoun and Richard Sennett (Eds.). London: Routledge.
Aronczyk, Melissa. 2010 “Nationalism” (with Craig Calhoun). Pp. 490–497 in Political and Civic Leadership, Richard A. Couto (Ed.). 2 vols. SAGE Reference Series.
Aronczyk, Melissa. 2010 “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1–26 in Blowing up the Brand: Critical Perspectives on Promotional Culture, Melissa Aronczyk and Devon Powers (Eds). New York: Peter Lang.
Aronczyk, Melissa. 2013 “The Transnational Promotional Class and the Circulation of Value(s).” Pp. 159–174 in The Routledge Companion to Advertising and Promotional Culture, Matthew McAllister and Emily West (Eds.). New York: Routledge.
Forthcoming “Internet Governance and Nation Branding” (first author, with Stanislav Budnitsky). In The Net and the Nation-State, Uta Kohl (Ed.). Cambridge University Press.
Aronczyk, Melissa. Forthcoming “Raw Materials: Natural Resources, Technological Discourse, and the Making of Canadian Nationalism.” In National Matters: Materiality, Culture and Nationalism, Geneviève Zubrzycki (Ed.). Stanford University Press.
Aronczyk, Melissa. 2005 “SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall). Electronic publication.