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Aronczyk, Melissa. 2008 “Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41–65. Reprinted in: Globalization and Culture, ed. Manfred Steger. Edward Elgar Pub (2012); Transnational Political Spaces, ed. Jan Helmig. Frankfurt am Main/New York: Campus Verlag (2009); Nation Branding: Concepts and Country Perspectives, eds. Nishit Kumar and Anil Varma. Hyderabad, India: Icfai University Press (2010).
Aronczyk, Melissa. 2010 “Providing Emotions since 1534: The Politics of Visibility in Quebec’s Tourism Brand.” Quebec Studies 48 (Fall/Winter): 35–52.
This course explores the strategic use of communication by individuals and groups to facilitate persuasion and change.
Aronczyk, Melissa. 2014 “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.
Aronczyk, Melissa. 2015 “Branding History at the Canadian Museum of Civilization” (first author, with Miranda Brady). Canadian Journal of Communication 40.2: 165–184. Lead article.
Aronczyk, Melissa, and Maria I. Espinoza. 2022. A Strategic Nature: Public Relations and the Politics of American Environmentalism. New York: Oxford.
Aronczyk, Melissa. 2012 “Cultures of Circulation” (with Ailsa Craig). Special Issue of Poetics: Journal of Empirical
Research on Culture, the Media and the Arts, 40.2 (Spring).
Aronczyk, Melissa. 2013. Branding the Nation: The Global Business of National Identity. New York: Oxford University Press.
Todd, R.J. (2015). Evidence-based practice and school libraries: Evidence, advocacy & actions. Knowledge Quest, 43 (3), 8-15.
Todd, R. (1992). "Bibliographic information and book selection: An experimental study of information load on choice behavior in a school library", Library and Information Science Research, 14, 447-464.