This course recognizes the advances in globalization and diversity and analyzes cultural variability and its impact on workplace communications.

This course examines the intersections between organizational culture and leadership and how they impact successful change leadership, offering specific tools, knowledge and skills needed to be an

The Strategic Communication Planning course is designed to help students think and act strategically, give them a working knowledge of the tools and techniques that will help them develop an action

One hopes that a crisis never occurs within their organization, but the reality is that crisis planning and crisis communication are essential skills for a leader.

Today’s PR professional has the opportunity to practice much more than media relations; thanks to the blending of digital with traditional media, we not only have more ways to reach our audiences,

The purpose of the “Building a Brand” course is to develop students’ fundamental understanding of the importance of brand equity as well as how to build, measure and manage brand equity.

The more specifically a Public Relations (PR) or Marketing and Communication (MarCom) professional identifies their target audience(s) by demographic or other means, and where they can be found, th

To be a leader you need at least one follower. This also means the quality of the followers has a direct bearing on the success of the leader and his/her team.

This course offers participants with an interest in public relations or organizational communications an opportunity to gain insight into the practice of strategic public relations.