2015 Review of ¡Tequila!: Distilling the Spirit of Mexico, by Marie Sarita Gaytán. Forthcoming in Contemporary Sociology.

Aronczyk, Melissa. 2015 Review of Reading the Comments: Likers, Haters and Manipulators at the Bottom of the Web, by Joseph M. Reagle, Jr. Forthcoming in New Media & Society.

“Why Brand?” In Inclusive Place Branding: Critical Perspectives in Theory and Practice, M. Kavaratzis, M. Giovanardi and M. Lichrou (Eds.). Routledge.

Aronczyk, Melissa. “Politics of Nation Branding.” In Nation Branding in Modern History, C. Viktorin, M. Will, J. Gienow-Hecht, & A. Estner (Eds.). Berghahn Books.

Aronczyk, Melissa. “Paratexts and Brands.” Critical Studies in Media Communication.

Aronczyk, Melissa. “Narratives of Legitimacy: Making Nationalism Banal.” In Everyday Nationhood, Michael Skey and Marco Antonsich (Eds.). Palgrave Macmillan.

Aronczyk, Melissa. 2007 “New and Improved Nations: Branding National Identity.” Pp. 105–128 in Practicing Culture, Craig Calhoun and Richard Sennett (Eds.). London: Routledge.

Aronczyk, Melissa. 2010 “Nationalism” (with Craig Calhoun). Pp. 490–497 in Political and Civic Leadership, Richard A. Couto (Ed.). 2 vols. SAGE Reference Series.

Aronczyk, Melissa. 2010 “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1–26 in Blowing up the Brand: Critical Perspectives on Promotional Culture, Melissa Aronczyk and Devon Powers (Eds). New York: Peter Lang.

Aronczyk, Melissa. 2013 “The Transnational Promotional Class and the Circulation of Value(s).” Pp. 159–174 in The Routledge Companion to Advertising and Promotional Culture, Matthew McAllister and Emily West (Eds.). New York: Routledge.