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Cassidy Duhigg MCM’22, COM’21 transferred to Rutgers her sophomore year, excited because, as she said, “from the 120+ undergrad majors to the dozens of engaging student clubs, Rutgers truly had everything I wanted.” What she wasn’t sure of, however, was her major.
The Rights for Digital Asset Management (DAM) course provides a foundational understanding of rights management concepts from all sectors as well as insights that build on other DAM related topics such as metadata, data governance, and integrations that power successful DAM implementations.
Integration and the Content Landscape for Digital Asset Management (DAM) explains how DAM interacts with product information or collections information management, web/print publishing, social media, marketing resource management, enterprise resource planning (ERP), and other systems. Application programming interfaces (API), micro services, and partnering with IT are central to getting started and being ready to keep up.
Metadata: it’s everywhere! When your digital content is documented and described, the search and reporting results are better. This course provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system (DAM)
Your gallery, library, archives, or museum (GLAM) organization is great at managing collections of physical objects, artworks, books, and ancient manuscripts. But now you've been asked to share your collections digitally or give your patrons, visitors, and audiences an incredible digital experience. Where do you start?
The Creative Operations and Everyday Workflows with Digital Asset Management (DAM) course explores how DAM, creative operations, and workflows within an organization come together to streamline business processes.
In today's world, while image assets are very much alive and well - the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally, our DAM systems have been optimized to handle image assets - but this is quickly shifting as organizations struggle to keep up with the rapidly increasing video consumption.
Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets. This course provides the foundational understanding of the concepts, components, and organizational values expected of a DAM system.
The course Successful Implementation of Digital Asset Management (DAM) covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.
Meet Annie Zhang, ITI’24: “ITI really pushes understanding technology and organizations as a whole.”
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Zhang had once considered majoring in Computer Science, but she chose Information Technology and Informatics because she “really wanted to work with people rather than doing development work.” Read about why she chose to major in ITI, how the knowledge she’s gained has benefitted her work at many internships and jobs, and her plans this fall.
