Risk and Reputation Management

Course Description

Risk and reputation management is crucial for maintaining and enhancing the standing of an organization in the eyes of its stakeholders. This course empowers communication leaders to understand, anticipate, and mitigate risks that could impact their organization's reputation. By developing robust strategies and tools, students will learn to protect and enhance the organization’s reputation even in the face of crises. This course will guide students in researching, developing, and gaining adoption of a comprehensive risk and reputation management plan for their selected organization.

Throughout this four-week online course, students will be introduced to the philosophies, components, and tools necessary to manage risks and protect organizational reputation. They will explore the dynamics of identifying and evaluating risks, developing communication strategies, and building relationships with key stakeholders. By the end of the course, students will have developed a detailed risk and reputation management assessment tailored to their chosen organization.

What You'll Gain

Course Outline:

• Foundations and Models for Risk and Reputation Management
• Best Practices in Reputation Management
• Developing Risk Mitigation Strategies and Repairing Reputations
• Developing An Ethical Decision-Making Model

Learning Objectives

Upon the successful completion of this course, students will be able to:

1. Identify key models pertaining to risk and reputation management.
2. Develop an assessment of operational risks and vulnerabilities on behalf of their organization.
3. Evaluate strategies for best practices in reputation management including image building during and after a crisis event.
4. Create and implement successful ethical decision-making tools to navigate through the challenging gray areas of crisis response.