The Evolving World of Digital Asset Management (DAM)

The Evolving World of Digital Asset Management (DAM)


Have you heard about the field of Digital Asset Management and want to understand it and see if it is a career path for you?

Is it hard to find the digital files at your workplace?

Is your workplace starting a DAM program and you would like to be better prepared for it?

Register Now

Digital assets are digital files and the corresponding metadata used to accurately and succinctly describe those files. Typical digital asset formats include digital images, documents, technical art files, videos, and audio files, and are ever-evolving. Digital Asset Management (DAM) is the blend of software and business practices used to manage these digital assets. In the premiere Rutgers course for the Bronze Certificate Program, Evolving World of DAM, a larger worldview is revealed for what a DAM system is and what a DAM system is not. Whether the DAM functions to support a film production studio, a video game boutique, an online hardware store, an international publishing house or a local archive, the course explores the foundational concepts, components, and organizational values expected of every DAM system, as well as the ten core characteristics required for managing DAM system success. At the same time, the course introduces new, existing, and future DAM practitioners to what it means to shape a career in the evolving world of DAM.

Upon successful completion of this course, students will be able to:

  1. Define digital assets and identify how digital assets are used while summarizing the origins of digital assets.
  2. Provide examples of DAM system key components, and outline the ten core DAM system characteristics. 
  3. Explore and discover DAM careers, and describe the role of IT (Information Technology) in DAM systems.
  4. Design a simple DAM use case, distinguish between work-in-progress and finished assets, and identify how to facilitate DAM adoption practices.

Why Rutgers SC&I
Continuing and Professional Studies?


  • 100% online with new cohorts beginning each quarter
  • Flexible with small class size; complete course work around your schedule across the globe
  • Build your network to take your career to the next level