International public relations is practiced by all types of private, public, nonprofit, activist, non-governmental organizations and institutions.

This graduate course includes content and discussions on global issues affecting the public relations profession, the PR professional and the engagement of stakeholders at the home, host, and transnational levels.

This course will survey how global public relations strategies are developed and implemented to support advocacy efforts, emphasizing successful case studies and failures. For instance, the course includes an evaluation of the various factors that determine the profession’s evolution and practice in different countries.

Also, this graduate course aims to introduce and analyze the main concerns affecting the management of the public relations function, such as transnational crises; coordination and control mechanisms trends; practitioners’ roles, responsibilities, and competencies in a global context

Upon successful completion of this course, students will be able to:

• Describe public relations and its role worldwide.
• Differentiate between various political, socioeconomic, cultural, environmental, and contextual variables which determine specific public relations practices in different regions.
• Develop, implement, and assess a comprehensive global public relations strategy that includes social media technologies.
• Demonstrate writing and presentation skills relevant to public relations roles through group/individual assignments and class discussions.
• Apply a country-specific approach to public relations campaigns based on actual international case studies.
• Describe the intersections of multiculturalism & diversity and global public relations.