This course will look at how media industries – such as TV, film, music, book publishing, and journalism – are using data analytics, algorithms, and generative AI to compete in a fierce battle for audiences’ attention.

Upon successful completion of this course, students will be able to:

• Demonstrate familiarity with the data, algorithms, and AI tools that are commonly used in a range of media industries.
• Describe the factors – cultural, economic, and technological – that contributed to the rise of data-driven media.
• Analyze what a media environment based on data-driven predictions of popularity means for democracy, art, and culture.