What is a promotional culture? Bringing together elements of media studies, visual culture, critical branding/marketing studies, and consumer culture, this course is designed to provide advanced undergraduate students with analytical tools to understand the extent to which promotional language, communication, and habits suffuse our everyday lives.

Upon successful completion of this course, students will be able to:

• Analyze media content and industries.
• Differentiate promotional language from editorial content, opinion, and argument.
• Connect theoretical and critical perspectives on promotional culture to real-world examples and practices.