Unlock your library's potential with market research! RSVP

Join Katherine “Katie” Rothley, Marketing and PR Librarian at Northville District Library, and 2024 Featured Speaker for Beta Phi Mu's Rutgers Omicron Chapter, for an engaging presentation. Katie will show how Strategic Plans and Information Needs Assessments can enhance library services. With over a decade of public library experience and a strong marketing background, she’ll help you understand your community's demographics, needs, and values through data-driven decisions.

What You’ll Learn:

• Differences between outreach, marketing, communications, and promotion
• Why market research is essential for library success
• How to conduct market research using various data sources
• Practical steps to improve your library services based on data

Katherine “Katie” Rothley holds an MLIS and an MA in Counseling from Wayne State University, along with a BA in Fine Arts from Michigan State University. With over a decade of experience in public libraries, she began as a reference librarian in adult services before transitioning to marketing. Katie has led innovative projects such as music videos for Southfield Public Library and developed engaging Instagram accounts for three libraries. She has authored and secured grants for educational playaway tablets and published insights on market research for libraries in the Public Libraries Journal. A recognized speaker, she has presented on library marketing at state conferences and volunteered for the Library Marketing and Communication Conference.

Outside of her professional work, Katie enjoys spending time with her four pets, teaching art classes at local libraries, and reading Sci-Fi/Fantasy and Psychology/Self-Help. She also launched a Library Marketing podcast, which she plans to revive in the future.

Don't miss this opportunity to learn how to transform your library and better serve your community!