October 27, DAM and 3D Content - Challenges and Current Practices
Led by Joel Warwick
An introduction to the challenges and current practices for DAM leaders and technology providers in managing 3D content across industries and content supply chains.
3D is becoming a greater portion of our digital experiences as consumers become more digitally-native and willing to engage with new interfaces. While we witness the coming flood of 3D visualization, virtual reality and augmented reality applications, upstream developers and designers of 3D content are often struggling to manage these large, complex and inter-related digital assets.
This session surveys the unique characteristics of 3D content itself, the most prevalent use cases and the extant methods employed for managing this content and the ongoing challenges DAM practitioners and systems providers face. The work of 3D creatives is quite distinct from more familiar activity of creatives and production teams we find in typical marketing organizations – with 3D creatives often drawn from gaming, film & TV, or 3D product development and design.
At the same time, marketers are facing a coming wave of demand for 3D content both from end consumer expectations of more immersive brand and product experiences, as well as, a wide range of upstream B2B business teams transforming to all-digital product design that require visually accurate, and data-enriched experiences to accelerate the content supply chain. Empowering DAM users to manage 3D content to the same degree that teams have achieved for images, video, documents and page layouts entails not only supporting a wide array of 3D asset formats but also the unique workflows, design tools and metadata enrichment from adjacent enterprise systems.
This session serves as an introduction and dialog about these considerations among DAM practitioners on this journey.
With Contributions from Ben Conway, VNTANA, and Erica Young, Epic / Sketchfab
Moderated by David H. Lipsey, Co-Director of the DAM Certificate Program, School of Communication and Information, Rutgers University
Hosted by the School of Communication and Information, Julie Johnson, Ed.D., Director of Professional Development Studies
Led by Joel Warwick
An introduction to the challenges and current practices for DAM leaders and technology providers in managing 3D content across industries and content supply chains.
3D is becoming a greater portion of our digital experiences as consumers become more digitally-native and willing to engage with new interfaces. While we witness the coming flood of 3D visualization, virtual reality and augmented reality applications, upstream developers and designers of 3D content are often struggling to manage these large, complex and inter-related digital assets.
This session surveys the unique characteristics of 3D content itself, the most prevalent use cases and the extant methods employed for managing this content and the ongoing challenges DAM practitioners and systems providers face. The work of 3D creatives is quite distinct from more familiar activity of creatives and production teams we find in typical marketing organizations – with 3D creatives often drawn from gaming, film & TV, or 3D product development and design.
At the same time, marketers are facing a coming wave of demand for 3D content both from end consumer expectations of more immersive brand and product experiences, as well as, a wide range of upstream B2B business teams transforming to all-digital product design that require visually accurate, and data-enriched experiences to accelerate the content supply chain. Empowering DAM users to manage 3D content to the same degree that teams have achieved for images, video, documents and page layouts entails not only supporting a wide array of 3D asset formats but also the unique workflows, design tools and metadata enrichment from adjacent enterprise systems.
This session serves as an introduction and dialog about these considerations among DAM practitioners on this journey.
With Contributions from Ben Conway, VNTANA, and Erica Young, Epic / Sketchfab
Moderated by David H. Lipsey, Co-Director of the DAM Certificate Program, School of Communication and Information, Rutgers University
Hosted by the School of Communication and Information, Julie Johnson, Ed.D., Director of Professional Development Studies