Brian J Householder


Director of Undergraduate Studies in Communication and Associate Teaching Professor of Communication


CI 215

Brian Householder oversees undergraduate curriculum, provides support to instructors, and serves as an advocate for the undergraduate students. His teaching and research focus on persuasion, social influence, and relational communication. He has done assessment and brand consulting. Brian is a former champion speech and debate competitor (and coach), football player, and bodyguard.


University of Georgia
Ph.D., Communication Studies

Wake Forest University
M.A., Communication

Humboldt State University
B.A., Political Media Communication Analysis


As a researcher, Brian Householder looks at the confluence of persuasion and interpersonal communication. He has particular interest in affect and message processing, media use and relationship and the role of persuasion theory in applied areas (Public Relations and Branding).

Selected Publications

Hale, J. L., Householder, B., Greene, K. (2002). In M.W. Pfau & J.P. Dillard (Ed.), The theory of reasoned action (pp. 259-286). Sage: The persuasion handbook, Newbury Park.

Householder, B., Wong, N. C.H. (2011). Mood State or Relational Closeness: Explaining the Impacts of Mood on the Ability to Detect Deception in Friends and Strangers. Communication Quarterly, 1, 104-122.

Wong, N.C.H., Householder, B. (2008). Mood and Ad Processing: Examining the impact of program-induced mood on subsequent processing of an anti-smoking public service advertisement. Communication Studies (4), 402-414.

Hale, J. L., Burgoon, J. K., Householder, B. (2005). In V. Mausov (Ed.), The relational communication scale (pp. 127 -139). Mahwah: Erlbaum: The source book of nonverbal measures: Going beyond words, Mahwah: Erlbaum.

Householder, B. (2011), Conference on Corporate Communication, CCI, New York, "Connecting Corporate Communications and Persuasion Theory: An Argument for the Theory of Reasoned Action and Beyond," published in proceedings.

Research Keywords