Amy Jordan studies the role of media in the lives of children and families. She is currently co-editor of the Journal of Children and Media (with Dafna Lemish) and past president of the International Communication Association (2015-2016). Jordan serves on the Board of Trustees of Sesame Workshop, the non-profit organization behind Sesame Street, and is chair of the Education Committee. Her research has been funded by the National Institutes of Health, the Centers for Disease Control and Prevention, The Smith Richardson Foundation, and the Robert Wood Johnson Foundation.
BA, Communication Studies
Annenberg School for Communication
University of Pennsylvania
Jordan’s studies have examined the impact of public policy mandates on the landscape of children’s television, the use of public television materials in low-income, preschool classrooms, the effect of exposure to sexual media content on adolescent sexual risk taking, and the impact of media campaigns on parent’s and children’s sugar-sweetened beverage consumption. Jordan’s current projects are focused on the educational potential of digital media in under-served and under-resourced communities, neoliberalism and the politics of children’s policymaking, and the relationship between adolescent nighttime media use and sleep behaviors.
Centers, Labs, Working Groups, and Clusters
University of Pennsylvania Prevention Research Center (UPenn PRC) (2014-2019). (Role: Lead, Communication and Dissemination (C&D) Core; Karen Glanz, PhD and Kevin Volpp, Co-Directors) Awarded $4,350,000 by the Centers for Disease Control to establish the first Prevention Research Center in the Philadelphia region. The UPenn PRC uses the tools of behavioral economics combined with environmental/structural strategies in focusing on chronic disease prevention and reducing health disparities in Southeastern Pennsylvania. The C&D Core employs state-of-the art techniques and technologies to foster communication, forge strong connections, and disseminate cutting edge tools and research to the academic, scientific, local health, and local news media communities.
Reducing UV Exposure to Prevent Skin Cancer: Message Development and Testing (2014-2017). (Role: Co-Principal Investigator with Karen Glanz, PhD) Three year, $1.5 million grant from the Centers for Disease Control and Prevention to conduct research that advances knowledge about the correlates of sun protection among 18- 49-year-olds in order to inform the development and testing of messages and communication strategies for two categories of skin cancer risk behaviors: indoor tanning and outdoor sun exposure.
Public Health Communications: Culturally Relevant Messages and Strategies to Promote Awareness about Alzheimer’s Disease and Dementia (2014-2016). (Role: Co-Principal Investigator, with Jason Karlawish, MD) Two year $400,000 grant from the Centers for Disease Control and Prevention to develop messages to encourage adult children with concerns about aging parent to see a memory specialist for a cognitive evaluation.
Healthy Brain Initiative Collaborating Center (2014-2019). (Role: Co-Investigator, with Jason Karlawish, MD) Five year, $464,000 grant from the Centers for Disease Control and Prevention to participate in the Healthy Brain Research Network as a collaborating center to establish and advance a research agenda in cognitive health and healthy brain aging, and support doctoral and post-doctoral education and training.
Testing the Effectiveness of Public Service Ads in Persuading Target Audiences to Reduce Consumption of Sugar- Sweetened Beverages (2012-2013). (Role: Principal Investigator). Awarded $147,155 from the Robert Wood Johnson Foundation (Healthy Eating Research Rapid Response Round 4).
Communities Putting Prevention to Work – Media Campaign Evaluation (2010-2012). (Role: Principal Investigator). Awarded $949,000 from the City of Philadelphia with funds from the Centers for Disease Control and Prevention to provide formative, monitoring, and summative research for an obesity prevention campaign.
Precursors and correlates of weight status in young children (2004). (Role: Consultant). Awarded $5,000 from The Centers for Disease Control and Prevention to conduct a synthesis of the literature.
Educational media for preschoolers: Connecting schools and families with PBS programming (2003).(Role: Principal Investigator). Awarded $53,000 from the New Jersey Network Foundation to examine the role of educational media use in low-income preschool classrooms.
Media exposure and adolescent development (2002-2009). (Role: Co-Investigator). Awarded $4,382,615 from The National Institute of Child Health and Development to study the effect of exposure to sexual media content on adolescent sexual risk taking.
Understanding the factors that influence children’s television viewing time (2002-2004). (Role: Co-Investigator). Awarded $445,000 from the Centers for Disease Control and Prevention to study parents’ reception of American Academy of Pediatrics recommendations, home television viewing patterns, and beliefs about the role of excess TV viewing in childhood obesity.
The implementation, availability and perception of closed captioning following the Telecommunications Act of 1996 (2002-2003). (Role: Principal Investigator). Awarded $75,000 from the National Captioning Institute to assess the quality and consistency of closed captioning.
Engaging the V-Chip: A follow-up exploration (2000-2001). (Role: Principal Investigator). Awarded $25,000 from the Smith Richardson Foundation to qualitatively assess factors associated with use/non-use of TV ratings and V-chip.
Exploring the impact of public policy initiatives on children’s use of television (1999-2002). (Role:Principal Investigator). Awarded $322,242 from the Smith Richardson Foundation to assess whether/how families use the V-chip, mandated by the Telecommunications Act of 1996, to limit children’s viewing.
Improving educational television opportunities for children (1997-1998). (Role: Principal Investigator). Awarded $440,000 from The Robert Wood Johnson Foundation to assess the challenges and opportunities mandated by the Children’s Television Act of 1990 and the subsequent FCC processing guideline for educational content provision.
An evaluation of the Youth Education Sponsors (YES) Program in Detroit Public Middle Schools (1992-1993). (Role: Principal Investigator). Awarded $40,000 from the UAW-Ford Foundation to evaluate in-school youth mentoring program.
Lemish, D., Jordan, A., & Rideout, V. (Eds.) (2017). Children, adolescents, and media: The future of research and action. NY: Routledge.
Jordan, A. (2017). Growing up online: Media use and development in early adolescence. In Vorderer, P., Hefner, D., Reinecke, L., & Klimmt, C. (Eds.) Permanently Online, Permanently Connected. London, England: Taylor & Francis.
Vaala, S. & Jordan, A. (2017). Children’s learning in a mobile media environment: Policies, practices, and possibilities. In Blumberg, F. & Brooks, P. (Eds.) Cognitive Development in Digital Contexts. NY: Elsevier Press.
Jordan, A., Bleakley, A., Hennessy, M., & Vaala, S. (2015). Sugar-sweetened beverage-related public service advertisements and their influence on parents. American Behavioral Scientist, 59(14)1847-1865.
Jordan, A.B. (2016). Digital media use and the experiences(s) of childhood. Journal of Communication, 66(6), p. 879-887.
Awards & Recognitions
Fellow, International Communication Association (2017). Elected Fellow at the International Communication Association’s Annual Meeting in San Diego, California.
Senior Scholar Award (2016). Presented by the Children, Adolescents, and Media Division of the International Communication Association at the Annual Meeting in Fukuoka, Japan.
Alumni Achievement Award. (2014). Muhlenberg College, Allentown, Pennsylvania. This award is given to an alumnus/a for distinguished and excellent attainments in a specific field which reflects substantial credit on Muhlenberg College as the recipient’s alma mater.
Provost’s Award for Teaching Excellence by a Member of the Non-Standing Faculty. (2014). Awarded to two members of the associated faculty or academic support staff who teach at Penn, one in the non-health schools and one in the health school. Teaching recognition awarded through University of Pennsylvania’s Office of the Provost.
Stanley L. Saxton Applied Research Award (2002) from the National Communication Association and the Carl R. Couch Center. Awarded for co-authored paper (with Emory Woodard, Jessica Fishman and Ronda Scantlin) entitled: “Systems theory and the evaluation of media policy: Lessons from an assessment of the V-Chip mandate.”