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Homa Naficy MLS'91

Homa Naficy MLS'91 Inducted into the Immigrant Heritage Hall of Fame

Date: September 12, 2025

Naficy is being inducted this year in honor of her contributions as the founder and executive director of The American Place in the Hartford Public Library.

Michael Daily

New Coke, “New” Bud Light, and Now “New” Cracker Barrel: Don’t These Brand Strategists Do Deep Research?

Date: September 12, 2025

Beneath these cases lies the same pattern: a profound miscalculation of consumer sentiment, a disconnect between data and reality, and an overconfidence that “modernization” alone is a winning strategy.

Clair Carter-Ginn

Small Changes, Big Wins: How to Make Creative Ops Better by Next Week

Date: September 11, 2025

"Don’t try to change everything at once. Start with the low-hanging fruit. Small changes really can fuel big initiatives," SC&I CPS Lecturer Clair Carter-Ginn advises.

Tyler Needham COM’25

Big Ten Distinguished Scholar Tyler Needham Earns Honors on and off the Football Field

Date: September 11, 2025

Tyler Needham is one of 10 Rutgers football players named a Big Ten Distinguished Scholar and is the lone gridder to earn a 4.0 grade point average.

Tommy Kelson JMS’26

This Journalism Major Spent His Summer Covering the Mets for Sports Illustrated's Website

Date: September 8, 2025

Rutgers-New Brunswick senior Tommy Kelson says his internship writing about his favorite baseball team gives him “pinch me” moments.

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