This course will cover principles and methods of identifying, categorizing, and segmenting mass audiences. The more specifically a PR or MarCom professional identifies targets by demographic or other means (and where they can be found) the easier it is to find communication strategies and tactics that will reach those targets.  This course is designed to give the PR or MarCom professional these tools and awareness.

This course is ideal for the PR and MArketing Communication student who is looking to learn, by better defining his/her target audience, how to expose hot buttons for copy content and style, SEO/SEM keywords, hook development, and more.

Greater success of message delivery is gained by determining: where your target audience is, the best message placement, types of event development and venues, which will expose ideal strategic alliance and joint marketing opportunities, as well as develop and provide support for marketing and business decisions.

Upon successful completion of this course, students will be able to:

• Analyze a produce or service offering and formulate, evaluate, and communicate conclusions and inferences to determine an ideal target audience from industry-acceptable media/marketing tools and sources of quantitative information.
• Develop and present a communications plan designed to reach a desired target audience using a variety of media choices, and begin to understand the complexities of budgeting and execution.