Crisis Communication Planning

Description

Crisis communication planning is the bedrock for formulating your organization’s anticipation of and reaction to crisis situations. When endorsed by the highest tiers of an organization, item powers communication leaders to drive their decision making with confidence and to have the toolkit needed to protect an organization’s reputation and outcome management. This course will guide students in researching, developing, and gaining adoption of a crisis communication management plan for their selected organization.

As part of the development of their crisis communication plan, students will be introduced to the philosophies, components, and tools that make up this blueprint for navigating crisis situations. Students will also explore the guiding dynamics of managing a crisis team and developing relationships with key publics. When including additional components developed throughout this six-unit certificate program, students will accomplish the significant feat of developing a completed crisis communication plan for their chosen organization.

What You'll Gain

Course Outline:

• Week 1: Foundations for Crisis Planning, Challenges You’ll Face, & Beginning Your Plan
• Week 2: What Might Be Crises, Their Triggers, & Initial Actions
• Week 3: Designated Spokespersons, Media Policies, & Reacting When A Crisis Blows Up
• Week 4: Early Messaging and Appendix Content

Learning Objectives

Upon the successful completion of this course, students will be able to:

1. Identify the members, components and logistics for building and managing a crisis team
2. Recognize potential crises for your organization
3. Develop potential courses of action for common crisis needs
4. Create tools needed to negotiate crises