Description:
In this course, public relations practitioners will be given the opportunity to explore theories of ethical reasoning and consider their implications for the dominant theories of public relations strategy and practice over the last century, from P.T. Barnum and Ivy Lee to Edward Bernays and Arthur Page. By the end of the course, each student will have prepared a statement of ethical principles and a practical guide to ethical reasoning, consistent with their personal values and appropriate to their practice of their discipline.
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