This course examines the relationship between media and popular culture and their impact on society. This course introduces students to the shifting trends, ideas, and competing forces that will lay the foundation for the cultural battleground of the future.

Upon successful completion of this course, students will be able to:

• Define popular culture based on theoretical models.
• Analyze and critique the following concepts: popular culture, high culture, mass culture, cultural values, semiotics, ideology, hegemony, resistance, hegemonic conflict, and consumer culture.
• Critically analyze popular culture commodities presented through varying media (literature, radio, film, television, and internet).
• Apply knowledge of relevant communication and cultural theories fundamental to understanding popular culture, cultural commodities, and consumption through successful completion of course assignments and exams.