Keith, S. (2016). The narrative in the native: Literary journalism approaches in native advertising. Accepted for presentation as a work in progress at the International Association for Literary Journalism Studies 11th International Conference for Literary Journalism Studies, Pontifícia Universidade Católica do Rio Grande do Sul, in Porto Alegre, Brazil, May 19-­‐21.

nternational Association for Literary Journalism Studies 11th International Conference for Literary Journalism Studies