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The School of Communication and Information at Rutgers University is sad to announce the passing of our colleague Jodi Marcou.
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SC&I faculty, students, and alumni will attend this year’s National Communication Association (NCA) convention in Seattle, Washington, from Thursday, Nov. 18, through Sunday, Nov. 21, 2021, with pre-conference sessions scheduled for Wednesday, Nov. 17.
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A new study by Professor John Pavlik and Ph.D. student Shravan Regret Iyer explores how cultural, social, religious, and scientific developments during the Victorian era helped shape modern Virtual Reality.
Companies today cannot afford to view social media through a traditional lens or with only tactical methods. Their approach must be strategic and include customized stories and meaningful content to share through new media channels. Stakeholders want direct engagement and to actively take part in conversations and collaboration with their favorite brands. Participants will learn how the approach to public relations and communications has changed, beginning with incorporating social media into the public relations planning process.
Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences. IMC incorporates advertising, public relations, direct marketing, promotions, and digital media through traditional and non-traditional channels to communicate to various publics. It is a holistic approach to marketing based upon an understanding of how consumers think, make decisions, and act. The purpose of this course is to assist professionals to learn how to develop a strategic IMC plan.
MI Colloquium: Jason Broughton --The importance of my multifarious life experiences on the way to my career at the Library of Congress.
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The new SC&I Links Mentorship Program is designed to help SC&I students develop their career journeys by connecting them with over 50 successful mentors who can provide expert advice and networking opportunities.
The Rutgers SC&I Digital Ethnography Working Group is thrilled to welcome Australian media studies scholar and sociologist Dr. Deborah Lupton.
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At the annual fall event, SC&I welcomed three faculty members to the community, and the faculty presented their research.
SC&I is hosting an online information session for students interested in Communication, Information Technology and Informatics, and Journalism and Media Studies majors.
The online session will provide a review of each of the SC&I majors and an introduction to the SC&I academic minors: Gender and Media minor and Digital Communication, Information, and Media minor.
