Your gallery, library, archives, or museum (GLAM) organization is great at managing collections of physical objects, artworks, books, and ancient manuscripts. But now you've been asked to share your collections digitally or give your patrons, visitors, and audiences an incredible digital experience. Where do you start?

The Creative Operations and Everyday Workflows with Digital Asset Management (DAM) course explores how DAM, creative operations, and workflows within an organization come together to streamline business processes.

In today's world, while image assets are very much alive and well - the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally, our DAM systems have been optimized to handle image assets - but this is quickly shifting as organizations struggle to keep up with the rapidly increasing video consumption.

Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets. This course provides the foundational understanding of the concepts, components, and organizational values expected of a DAM system.

The course Successful Implementation of Digital Asset Management (DAM) covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.

Digital assets are a form of "data." In this course, we cover how to manage Digital Asset Management (DAM) as a “data creator” from many perspectives, with the core understanding that all data needs to be governed. In DAM, data governance is an important component for managing and mitigating risk and ensures ongoing alignment with the overall business or organizational roles.